Privacy Policy

Sierra Marketing LC

DBA – Passion Biz, Huntn & Fishn Club, Success Club

Your Privacy Rights
(United States) 
Last Updated December 31, 2013
This privacy statement (also referred to as Sierra Marketing's Privacy Policy) explains our privacy practices for our agents, subscribers, and customers who: (1) use our online services in the United States or (2) use our websites, www.passion-biz,,
We respect your right to privacy. We do not sell, rent, share or disclose personal information to third parties without your prior consent, except in the circumstances described in this Privacy Statement. In addition, your ability to make informed choices about the uses of your information is important to us. This privacy statement explains our policy regarding the collection, use, disclosure and protection of personal information. The links below provide detailed information about our privacy practices:
Personal information is information that identifies an individual or that can be reasonably associated with a specific person or entity, such as a name, contact information, Internet (IP) address and information about an individual's purchases and online shopping. 
We collect the personal information that you provide us, such as when you:
sign up for or renew your Passion Biz, Huntn & Fishn Club, and Success Club subscriptions;
register to use Passion Biz, Huntn & Fishn Club, and Success Club or sign up for news or notifications of specials or other promotions on Passion Biz, Huntn & Fishn Club, and Success Club;
place an order or purchase products or services, online or otherwise;
contact us for any reason;
participate in a survey or promotion; or
We may automatically collect some information when you visit our website, such as your computer's IP address and operating system, the site from which you linked to us, your site activity, the time and date of your visit, and your purchases. This information may be collected through the use of "cookies" and web beacons). We also receive information from third parties who help us correct our records, prevent fraud, and provide Client Services or special promotions or products. We may combine any of this information with the other personal information we maintain about you.
The personal information we collect is generally used to process your requests or transactions, provide you with high-quality service, tell you about opportunities we think will be of interest and administer your account, including distribution of our own surveys and publications. For example, we may:
Communicate subscriber opportunities and programs:
Alert you about product recalls or safety issues; and
Provide you with promotional information, such as coupons, offers and product recommendations, or information about Subscriber Services ("Promotional Information"). If you prefer not to receive Promotional Information from us, we make it easy for you to let us know. You may contact us at any time to decline Promotional Information.
We share information in these circumstances:
Order Fulfillment 
We may provide to a third party information as necessary to fulfill an order you have placed with us. For example, we may provide your address to a shipper, and if you pay by a credit or debit card, your card number and sales transaction information are passed to the card processor and/or issuer (including their service providers such as fraud verification services). However, we give suppliers, and others involved in the distribution chain only the information needed to provide you the products or services you order, and we require them to keep the information confidential and not to use it for other purposes. We are not responsible for any information you provide directly to these parties, and we encourage you to become familiar with their practices before disclosing information directly to them.
Subscriber Services 
We offer special products and services to our subscribers through third parties, such as rebates, financial, travel, insurance and other business and consumer services ("Subscriber Services"). We may share your name, postal address, email address and subscribership status, number and type ("Subscriber Information") with these third parties in order to notify you of their offerings, to determine whether, or at what level, you qualify for the products, offerings or services, and to evaluate new and existing products, offerings or services. If you prefer that we not share Subscriber Information with third parties, you can contact us at any time see Choice below.
However, if you apply for or request certain products, offerings or services, information you provide will be shared directly with the third parties who will be providing the requested products, offerings or services.
These third parties are required to use personal information we share only to provide the requested services. We are not responsible for any additional information you provide directly to these parties, and we encourage you to become familiar with their privacy practices and policies before disclosing information to them. Information you provide to third parties, may in turn be shared with us along with information about your use of the services. In some cases, these third parties may require as a condition of providing services to you that you authorize them to share information with us. If we terminate our relationship with a third party, information you provided to them may be returned to us, and we may provide that information to a new third party offering the same or similar services.
Our Contractors 
We may contract with others to perform services on our behalf. For example, we might retain a company to process credit card payments, ship merchandise, distribute emails, process rebates or analyze data. If any of these service providers need access to your personal information, we require them to use it only to perform the services for us. We also require that they maintain the confidentiality of the information and/or return the information to us when they no longer need it.
Primary Account Holder 
Each subscribership account has an individual primary account holder who is authorized to designate and remove add-on subscribers and make other account management decisions. We may disclose Personal Information that relates to activities occurring under the account to the primary account holder.
In addition, we may use or disclose personal information in the good faith belief that we are lawfully authorized to do so, or that doing so is reasonably necessary to protect you, to comply with legal process or authorities, to respond to any claims, or to protect the rights, property or personal safety of Passion Biz, Huntn & Fishn Club, and Success Club, our Subscribers, our employees or the public. 
We have physical, administrative and technical security measures in place to protect personal information from loss, misuse or alteration while it is under our control. We are required to collect, process and maintain payment card information in accordance with the data security rules adopted by credit card companies such as Visa, MasterCard and American Express. This means that we do not retain debit card PINs or credit card security codes, and that any time we maintain a credit card number, such as when you create an online account, we must limit access to it and use strong encryption to protect it. Further, when you enter personal information online, that information is encrypted prior to transmission using a security protocol called SSL (Secure Sockets Layer). We also use SSL to allow you to securely view your online account and registration information.
Online account information is accessible only by using a password. You must keep your password confidential. You are responsible for all uses of,, and by anyone using your password. Please advise us immediately at if you believe your password has been misused.
We give you choices related to your personal information, and numerous methods to inform us of your decision. Your choice to opt-out will not apply to your spouse and any add-on subscribers.
If you do not want us to share Subscriber Information with third parties, you can: (a) call our Subscribership Services representatives at 1-801-318-5645; (b) email us at or (c) write us at: Customer Service, 2689 East Wild Mare Wild, Heber City,UT 84032.
If you do not want to receive Promotional Information by Passion Biz, Huntn & Fishn Club, and Success Club) or information about Subscriber Services, you can: (a) call our Subscribership Services representatives at 1-801-318-5645; (b) email us at or (c) write us at: Customer Service, 2689 East Wild Mare Wild, Heber City,UT 84032.
If you do not want to receive promotional emails, you can:  (a) call our Subscribership Services representatives at 1-801-318-5645; (b) email us at or (c) write us at: Customer Service, 2689 East Wild Mare Wild, Heber City, UT 84032
If you have more than one email address, you will need to specifically opt-out for each email address. 
If you do not want us to track your activity on Passion Biz, Huntn & Fishn Club, and Success, you can: (a) call our Subscribership Services representatives at 1-801-318-5645; (b) email us at or (c) write us at: Customer Service, 2689 East Wild Mare Wild, Heber City, UT 84032
Information Gathering and Use.
We use cookies. Cookies are small files that are stored on your computer. They enable us to monitor online activity. We use this information to help optimize your shopping experience. For example, we may customize our home page for you, better display pages according to your browser type, and/or deliver customized product recommendations and email. To opt out of these features see Choices above.  Cookies are not spyware, and Passion Biz, Huntn & Fishn Club, and Success Club does not collect multi-site data, share information with others that we gather through cookies or allow others to gather information on our site using cookies. Currently our site does not respond to “Do Not Track” features enabled through your browser.

Like most web sites, our servers log your IP address, the URL from which you accessed our site, your browser type, and the date and time of your purchases and other activities. We use this information for system administration, troubleshooting, fraud investigation and communications from Passion Biz, Huntn & Fishn Club, and Success Club (only).

Finally, we use web beacons to determine when and how many times a page has been viewed. Again, we use this information for our own marketing purposes.

Your browser will accept cookies and allow automatic collection of information unless you change the browser default settings. If cookies are disabled the web site will not load properly. Currently our site does not respond to "do not track" mechanisms.
Links to Other Sites 
From our web site you can link to websites of third parties who we allow to offer goods and services to our subscribers or who provide functions and amenities to our site, such as product information and reviews. If it is not clear from the context that you are being directed to a third party site, we endeavor to notify you that you are visiting a site where a different privacy policy applies. In general, any personal information you provide on the linked pages is provided directly to that third party and is subject to that third party's privacy policy. We are not responsible for the content or privacy and security practices and policies of websites to which we link. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.
Updating, Reviewing or Correcting Online Personal Information 
You may update, review or correct your online account information at any time by accessing your password-protected registration page via the "My Account" area of the Web site. You also may email us at or call us at 801-318-5645. 
We encourage parents to take an active interest in their children's use of the Internet. We do not intend to collect information from children who are under 18 years of age. If you are under 18, you should not provide information on the,, and websites. 
If you have any questions or concerns about this privacy statement or would like to contact us for any reason, you can do the following:
(a) call our Subscribership Services representatives at 1-801-318-5645; (b) email us at,  or (c) write us at: Customer Service, 2689 East Wild Mare Wild, Heber City,UT 84032
We may change this privacy statement at any time, but will alert you that changes have been made by indicating at the top of the privacy statement the date it was last updated. We encourage you to review our privacy statement to make sure you understand how your Personal Information will be used. If we make a material change to how we use Personal Information and the new uses are unrelated to uses we disclose in this statement, we will communicate the changes in advance.

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